Private showroom in Dallas · By appointment only972-392-7088
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A cushion-cut diamond ring worn on a hand resting on blush silk

Dallas · Private appointments

Diamonds, straight from the source.

Engagement rings and custom jewelry from a Dallas diamond house with 35 years in wholesale. No retail markup. By appointment.

  • 5.0 on Google · 58 reviews
  • “Prices are extremely competitive and service is unmatched!”
  • “Never pushy, offers options specific to your request.”
  • “I upgraded my wedding ring and could not be happier with the finished product!”

From Gil's cases

Rings worth a closer look

Switch any ring to its profile to see the setting from the side. Every piece can be seen in person, or made to your measure.

Marquise three-stone, face up

Marquise three-stone

Marquise center between two round side stones

See it in person
Sapphire eternity band, face up

Sapphire eternity band

Emerald-cut sapphires framed in pavé diamonds

See it in person
Radiant on a split pavé band, face up

Radiant on a split pavé band

Radiant center, hidden pavé gallery, double pavé shank

See it in person
A marquise diamond ring stacked between two diamond bands, worn on a hand

Worn every day

Made to be lived in, without the markup.

Engagement rings, bands, necklaces and earrings from the same diamond house that supplies the trade. See them in person, side by side, with time to decide.

Explore fine jewelry
An emerald-cut emerald ring with a diamond band in warm evening light

For two

Sip & Sparkle

A private date-night appointment with bourbon, champagne and small bites while you choose the ring together.

Plan a Sip & Sparkle
A pear-shaped diamond solitaire in a blue suede ring box

Our story

One name on the door.

House of Brilliance is Gil's. It grew out of more than 35 years in the Dallas wholesale diamond trade, as part of a diamond importer and exporter.

That is the whole idea: you buy from the people who source the stones, with no retail markup in between, in a private room instead of a sales floor.

Read our story

Custom design

Drawn for you. Made in Dallas.

  1. 01

    Bring the idea

    A photo, a sketch, a stone you love, or just a feeling. Bring your budget too.

  2. 02

    See it in CAD

    Your ring is drawn in CAD so you can see every angle before it is made.

  3. 03

    Made here

    Set with a certified diamond and finished in Dallas.

How custom works
Marquise three-stone ring, face upThe same ring in profile
Every angle, before it is made.
Hands holding white flowers, wearing a diamond engagement ring and band

Visit

A private room in North Dallas.

No crowds, no pressure. Sit down, see certified natural and lab-grown diamonds side by side, and take your time.

4201 Spring Valley Rd, Ste. 580
Dallas, TX 75244
Monday to Thursday
10 AM to 6 PM
Friday
10 AM to 2:30 PM
Saturday and Sunday
Closed